"If you are looking for how to successfully launch a new product, company or concept with a small budget, The Credibility Factor shows you how."


Jay Conrad Levinson, The Father of Guerrilla Marketing. Author, Guerrilla Marketing series of books. Over 14 million sold; now in 42 languages

The Credibility Factor:  How to influence the influencers for immediate credibility... and an almost instant increase in the speed of sales.


The absolute best way to build a credible brand fast (meaning accelerate the sales cycle) is to be associated with a trusted third party source, an influencer. An influencer endorsing your product or concept delivers instant credibility. Credibility means a product is quickly embraced (or believable), which creates big buzz and even bigger sales revenues.



It offers definitive templates, exercises and the just plain 'how to' and 'where to go' to identify the influencers and how to use them.


It delivers deep insights on how to build a brand from the ground up to be credible, ensuring the right decisions, strategies and tactical programs are created at the right time with credibility in mind.


Ultimately The Credibility Factor gives you a fundamental model to create a credible brand leading to big revenues and loyal long term customers

"Advertising has lost its credibility and Jennifer McLean suggests a way for companies to compensate for this loss. An interesting and informative new concept."


Al and Laura Ries, marketing industry gurus and the authors of a dozen or more renowned marketing best sellers, including The 22 Immutable Laws of Branding, The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival, The Fall of Advertising and the Rise of PR, and the classic, Positioning The Battle For your Mind (co-written by Al Ries and Jack Trout)


  • What is it that positions one company, product or person as the new "IT"?
  • What do they have that sets them apart?
  • Why are customers flocking to these companies and entrepreneurs?
  • How is it that they are attracting attention and generating revenue when you KNOW your product and/or service is far better?
  • How do you start the buzz and create word of mouth credibility?

"Riding to the rescue is this wonderful new report The Credibility Factor… I for one am glad this content is here. Read it and control your perception in the marketplace, which is your credibility - which leads to the waltz you see."


Dr. Joe Vitale, the author of the international #1 best-seller, The Attractor Factor, the #1 best-seller Life's Missing Instruction Manual, the #1 best-selling e-book Hypnotic Writing, and the Power of Outrageous Marketing, among numerous other works. Dr.Vitale is also one of the stars of the hit movie The Secret.


Using the model credibility branding, The Credibility Factor describes how to influence the influencers; how to find them, how to get them on board, and how to use them.

"There is a hunger in this skin-deep culture, for authenticity and delivering on a stated promise. This report really delivers to satisfy that void. It is a gem!"


Denis Waitley, author "Seeds of Greatness" star of "The Secret"


The Credibility Factor Report is based on the proprietary model Credibility Branding and the report reveals how to use this model to build a credible company and / or product from the ground up in order to draw in these highly influential editors, analysts, early customers, celebrities, industry pundits, strategic partners and the like. This model ultimately influences the influencers to influence customers and in the process creates extremely loyal long term subscribers of your products and services.

"If you want to grow your business and increase your brand awareness, get The Credibility Factor for yourself and every business person you know. What you'll learn in Phase II is worth the price of the whole report. Jennifer McLean changed my whole perspective on how to do business. She is truly one of the greats."


Linda Hollander, the Wealthy Bag Lady; Author of Bags to Riches and Women Hold the Purse Strings; Founder of the Women's Small Business Expo


Lets reverse this, why do you buy something? What is it that attracts you enough that you decide to trust the product and bring it home or invest in it for your business? It is likely credibility. There was something that appealed to your sense of trust and you believed this product's credibility factor over another. Imagine picking up a book then seeing one of your favorite authors has endorsed it, or reading an article in a publication about a product you were interested in and someone well known, who you respect, is endorsing the product? This is instant credibility and the speed of credibility speeds the decision making process---you can sell more faster when a trust third party is vouching for it.



Starting her career in advertising, Jennifer McLean learned the business of building brand while developing targeted and innovative newspaper advertising for companies such as Mazda, The Gap, Hostess, and Nortel. During her subsequent and extensive career as a public relations professional and business strategist, she leveraged brand-building strategies to focus more on the communications end of things how to identify and work with industry leaders and experts (also known as influencers). She has applied these strategies with market leaders such as Microsoft, Canon, Pioneer, and Epson, among others and developed the credibility branding model which is the foundation of her consulting business.

"Here, for the first time, is content that delivers practical "how to" information into the important role influencers play in the creation of a brand."

M. Laird, Marketing Communications Specialist


Years ago while working at several marketing agencies Jennifer realized that most companies really don't have a strategic plan, or even a thorough comprehension of their target market. In an effort to assist these companies to think like marketers she created a system that walked them through the steps of strategy. It offered tools and templates to:


Determine what to say, to which audiences, and when.


How to create messaging that will be embraced and believed by the market.


How to identify the influencers, when to engage them and how to use them.


Which customers to pursue at what stage of the product or corporate lifecycle.


How to build a platform of credibility that will attract all key contacts (customers, partners, influencers).


This system became Credibility Branding, and is now available for the first time as in this report. Those clients paid hundreds of thousands of dollars for the information that you can now have for this $79 report.

"The Credibility Factor is a must-have for anyone who is serious about succeeding in business today. This report is jammed full of valuable ideas, strategies and techniques to accelerate your business to a new level of phenomenal success. This is one small investment that is sure to provide you with an enormous multiplied return."


Peggy McColl, author of Your Destiny Switch


Best wishes,

Jennifer McLean

Market Communications Strategist
Author of The Credibility Factor Report, Creator of Credibility Branding

  • Make a commitment to your company and/or product perception; orchestrate it instead of being controlled by it.
  • It is time to read this report and take control of your brand; build and manage your credibility, drive sales quickly, grow bigger faster.
  • Use credibility to speed the pace of sales and convert sales quickly.

Download The Credibility Factor Report and engage the influencers to promote, endorse, and drive your credibility factor sky high


NOTE: The Credibility Factor is a downloadable report No physical products will be shipped.
The report format is Adobe PDF, which can be viewed on Mac or PC.

After you order, you will get INSTANT ACCESS to download the report.